Hello ,

The Atlantic magazine asked a number of experts to weigh in on the following question: "What was the worst business decision ever made?" Listen to what some of the experts said:

• "In the mid-1970s, a young engineer named Steve Sasson invented the world's first digital camera. He secured a patent for it on behalf of his employer, then pitched his bosses on a new business model based on the invention. They passed. Today, digital cameras are ubiquitous-and Sasson's company, Kodak, is emerging from bankruptcy." (Daniel Pink).
• "In 1983, Coca-Cola launched New Coke, a weapon in its losing market-share battle with Pepsi. But consumers boycotted, and just three months later, Coke brought back Coca-Cola Classic. By 1986, Coke was back on top, and some alleged it was all a marketing scheme!" (Melissa Lee)
• "McDonald's decision to sell Chipotle in 2006. What were they thinking? We know what they weren't thinking: that Americans are losing faith in the food chain that McDonald's exploits and instead want healthy fare." (Jim Cramer).
• "Apple's firing of Steve Jobs in 1985 set the company back for a dozen years and drove it to near-bankruptcy. Apple only saved itself by rehiring him in 1997, at which point he went on to make Apple the most financially valuable-and influential-tech company in the world." (Walt Mossberg).
•